PRIVACY POLICY
Final Image Photography (FIP)
Dean Paget
Pontypool, Torfaen, United Kingdom.
1. Introduction.
1.1 Final Image Photography (“we”, “us”, “our”) is committed to protecting and respecting your privacy.
1.2 This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1.3 This policy applies to all clients, models, website users, and individuals we photograph or film.
2. Data Controller.
2.1 The Data Controller responsible for your personal data is:
Final Image Photography.
Photographer: Dean Paget.
Pontypool, Torfaen, United Kingdom.
3. Personal Data We Collect.
3.1 We may collect and process the following personal data:
Identity Data.
• Full name.
• Date of birth (where required).
• Parent or guardian details for minors.
Contact Data.
• Email address.
• Telephone number.
• Postal address.
Image Data.
• Photographs.
• Video recordings.
• Digital image files. - Booking Data.
• Shoot plans.
• Contracts and agreements.
• Correspondence and communications. - Technical Data (Website Use).
• IP address.
• Browser type and version.
• Device information.
• Cookies and usage data.
4. How We Collect Data.
4.1 Personal data is collected through:
• Booking forms and contracts.
• Model agreements and consent forms.
• Email, phone, and social media communication.
• Our website and contact forms.
• During photography and video sessions.
5. Lawful Basis for Processing.
5.1 We process personal data under the following lawful bases:
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Contractual Necessity - To fulfil photography services and deliver images.
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Legitimate Interests - To operate and improve our business and services.
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Consent - For marketing, portfolio use, and image publication where required.
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Legal Obligation -To comply with tax, accounting, and legal requirements.
6. How We Use Personal Data.
6.1 We use personal data to:
• Provide photography services.
• Plan and manage photo sessions.
• Edit and deliver images.
• Communicate with clients and models
• Maintain business records.
• Promote our services (where consent is given).
• Comply with legal obligations.
7. Image Data and Privacy.
7.1 Photographs and video recordings may constitute personal data.
7.2 Image use is governed by signed agreements and consent forms.
7.3 We will not publish identifiable images without appropriate permission.
8. Data Sharing.
8.1 We do not sell personal data.
8.2 Personal data may be shared only where necessary with:
• Professional advisers (accountants, insurers, legal advisers).
• Secure cloud storage providers.
• Printing laboratories and production partners.
• Regulators or authorities where legally required.
8.3 All third parties are required to respect the security of personal data.
9. International Transfers.
9.1 Where cloud or software providers store data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.
10. Data Security.
10.1 We implement appropriate technical and organisational measures to protect personal data, including:
• Password-protected systems.
• Encrypted storage where possible.
• Secure cloud services.
• Restricted data access.
11. Data Retention.
11.1 We retain personal data only for as long as necessary.
Typical retention periods:
• Contracts and booking records: 6 years.
• Image files: Minimum 12 months (longer storage not guaranteed).
• Financial records: 6 years (legal requirement).
12. Your Data Protection Rights.
12.1 Under UK GDPR, you have the right to:
• Access your personal data.
• Correct inaccurate data.
• Request erasure of data.
• Restrict processing.
• Object to processing.
• Data portability.
• Withdraw consent at any time.
12.2 Requests should be made in writing.
13. Children’s Data.
13.1 We take special care when processing data relating to individuals under 18.
13.2 A parent or legal guardian must provide consent.
14. Cookies and Website Tracking.
14.1 Our website may use cookies to improve user experience and analyse traffic.
14.2 Users can manage cookie preferences through browser settings.
15. Complaints.
15.1 If you are unhappy with how we handle your data, please contact us first so we can resolve the issue.
15.2 You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
16. Contact Details.
16.1 For all privacy enquiries and data requests contact:
Final Image Photography.
Email: info@finalimagephotography.co.uk
Telephone: 07942023589
17. Policy Updates.
17.1 We may update this Privacy Policy from time to time.
17.2 The latest version will always be available upon request or via our website.